Book Details


Management Research Compendium
Prashant Pareek
ISBN : 9789387387102 (Hard Bound)
Pages : 150
Year : 2018
Weight : 0
Price : Rs. 999.00

Management Research Compendium is a Compilation of Research Papers which Author has published in various Research Journals of Management Discipline or he has presented at different International conferences in last seven years of his academic journey. These papers vividly cover different domains and functions of management discipline like Buyer behaviour, Market Entry Strategy, Innovation, Corporate Social Responsibility, SME’s, Franchise Business, and Media Penetration etc. Out of total ten research papers compiled in this book six are primary study oriented and rest are structured with the help of secondary data, for a reader this text can be a good source to get some flavour of academic research and publications because as a research beginner when one will read these research papers then he/she will be able to relate the theory of basic concepts in research with the application of those concepts and theories in actual research work. One limitation of this book is that it does not contain in-depth statistical analysis because most of the research papers which are based on primary data are a result of author’s consultancy assignments from Corporates and Not for Profit Organizations. Most of the research papers which author has compiled in this book are listed in University Grants Commission’s (UGC) List of Journals and indexed in Thomson Reuters, EBSCO, ICI, Cabell’s Directory, and Google Scholar etc.

Prashant Pareek is an Accredited Management Teacher (AMT) by All India Management Association (AIMA), New Delhi, he is Currently Associated with School of Business at Auro University, Surat, Gujarat, India as Assistant Professor in the area of Marketing and Communication, he is University Grants Commission NET qualified faculty and pursuing his Doctorate in the domain of Cluster Development from C. U. Shah University. Prof Pareek has published more than fifteen research papers/Case Studies with National and International journals pertaining to his area. He has also authored Three Books Titled-(i) Cluster Development: A Research Journey of Taking Foundry to Dairy(ii) Positive India’s Positive Stories: A Collection of 15 Positive Real Life Short Stories and (iii) Franchise Business: A Route to Expansion He has served as Faculty member at Institutions like Amity Global Business School, N.R. Institute of Business Management (GLS MBA/PGDM), National Institute of Mass Communication and Journalism, Shanti Business School. His Corporate/Industry Experience comes from the organizations like DB Corp Ltd (Dainik Bhaskar Group), Kamma Incorporation, ICICI Prudential Life Insurance.


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