Book Details


Digital Marketing Insights
Dr. Satinder Kumar, Mr. Manoj Bansal
ISBN : 9789387387027 (Hard Bound)
Pages : 200
Year : 2018
Weight : 0
Price : Rs. 1200.00

Digital marketing Insights is an edited book, which include reputed research chapters concerning digital world. This book has described the importance of digital marketing in the recent era of competition. It's a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. This book would be helpful for the business institutions to bring out actual requirement and needs of the customers and how the needs should be satisfied through the digital marketing in short time and less cost. The book has contains different aspects of digital marketing in the form of research chapters in which problem as well solution has been discussed. The authors whose contributing their articles are belong to the well developed institutions with vast knowledge of their subject. Hence, the book would be helpful to complete the ample need of marketers for acquiring the customers in different situations of the market.

Dr. Satinder Kumar is best known for his teaching and research in Marketing, more specifically in Digital Marketing area. An Alumnus of Guru Nanak Dev University, Dr. Satinder Kumar is a Management post graduate, specializes in Marketing and graduate in commerce. He has qualified two times UGC-NET and done Doctoral degree in the area of “Ethical Issues in E-Marketing” from Guru Nanak Dev University, Amritsar. He has been an Assistant Professor in the area of Marketing at School of Management Studies (SMS), Punjabi University Patiala since 2009, prior to joining Patiala University, he was APC (General) in Education Department where he served around five years. He has published more than 25 articles/research papers in a wide range of leading management and psychology journals including journal of IIMS, FORE School of Management, IMT Gaaziabad, IIT and many more renowned journals. He has participated in various FDPs and workshops & presented papers at National and International conferences/Seminars including IIM Indore, IIM Tiruchirappalli, IIM Kashipur, IIT Delhi, AGBA at Indonesia, Narsee Monjee institute of Management Studies (Hyderabad) and many more renowned Institutes. He is on Panel of many journals as Research Advisor and Editor.
Mr. Manoj Bansal is an Assistant Professor in Commerce at University Centre for Distance Learning (UCDL) of Chaudhary Devi Lal University Sirsa (Haryana). He is also the Course Coordinator of B.Com in the university’s distance programmes. He has a significant professional carrier in Commerce and management with major qualifications such as M.Com, M.Phil, UGC-NET (Commerce), MBA, PhD (Pursuing). He specialises in digital marketing and statistics with consultation in the same field. He has published about 17 research papers in reputed national and international journals including 10 papers presented in various conferences and seminars. He has also credit of editor in two edited books. He has been gaining professional satisfaction from his profession of teaching and research for more than five years. Prior to C.D.L.U., he has worked with M.M.P.G.College, Fatehabad and J.C.D. Vidyapeeth, Sirsa.


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